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Smarty PANTSA € ™ Top 10 Business Card Boo-booa € ™ s!

Business cards are the quintessential business-marketing tool. Always you go somewhere or have a conversation with anyone â € "about anything â €" you could ask at any time € |

â € oEDo you have a business card? â €

More likely is that the answer is â € ~ Yesa € ™. Â (And if not, what really should be!)

Hereâ € ™ s the real kicker though € | What exactly is your card that said about your business?

Your business card is a sales force mobile for their business. You have to communicate everything about you, your company, its products and services at a glance. You that reflect your brand € | and you have to do all this even when youâ ™ €'re not around to provide backup support!

It is possible to hand your card to a potential client at an event or meeting, and can add to your contact file. Or they can pass it to someone else who thought they could take your help. That's the audience you need to think about when you are setting up your business card for printing € | the person who has no idea who you are or what you do!

So to help get aa full advantage of your business card and make it a effective tool for marketing your business, I created IA € ™ Smarty PANTSA € ™ Top 10 Business Card booa Boo-€ ™ s list. I split the list into two to keep all this in portions of bite-size.

Ready?

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Boo-Boo 10th # Â Â Â Â The lack of clarity with phone numbers.

Itâ € ™ s been the norm in most rural areas for years, so for them it seems like a no-brainer. However, itâ € ™ s only been in the last year in Alberta had to start using three-digit code of the area before our local phone numbers. (Heck, I can still remember my Aunt and Uncle € ™ s farm to be in a party line! Contacts me know € |)

Donâ € ™ t assume that people know œjust € â € that you live within a particular area code. Give them. You must also assume that your card also travel outside their local trading area â € "In fact, thata € ™ s what he wants. Chuck the old cards that donâ € ™ t have the area code and spring for a reprint.

Using too many contact numbers is also a fatal error. First, do not leave the space available â € "you have limited real estate to work here. Keep one telephone number, a number by fax, email and web address. If you are in an area where a cell phone is considered necessary â € "and goods roots â € "later adding that tooâ € | but thata € ™ s it! Add More that just makes it more difficult for customers to contact you. And you want to make it easier for them, right?

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Boo-Boo 9th # Â Â Â Â Â Â Using illegible fonts.

Misuse sources is one of my personal shortcomings-a-boos. The source of evil in a flash card like a neon sign: â € "This card is a project DIY! â €

Thereâ € ™ sa trend with young people now on € â € œGothâ movement to use a lot of Old English fonts € | donâ € ™ t do it! same rule applies to the script luxury, and even some album clippings or handwritten sources. You can not € ™ t read!

Stick with clear sans serif or classic serif. Remember that the smaller the font, more white space you need around to keep legible, too.

That is another point really € | nothing smaller than 8 or 9 pt. in size, depending on the source used. a very general rule of thumb: Your name in 10 â € "12 pt size, everything else 8 â €" 10 pts. Use bold face in his name, phone number and the web address â € "everything else the use of normal weight. If the data doesn € ™ t fit in the space you have, start information to cut € | obviously have too much.

Which brings me to my next Boo-booa € |

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Boo-Boo 8.a # Â Â Â Â Â Â Cramming too much information.

Youâ € ™ re not write his story of life here. Too many people try to make your card act as a brochure or, worse, a web site. Remember, real estate limited. Use wisely.

Keep to the essential information: your name, company name, your tag line (if you have one, and itâ € ™ s recommended), and basic contact information Boo-Boo # 10 above (telephone, fax, email and web address).

As all those fancy letters after their name for all grades earnedâ € | the only places I'ma ™ € I have never seen one meaning ANY is legal / financial professions (LLB, CA, etc), medical practices and system of postsecondary education.

My first job was at an agricultural school, and there were times I had to have a whole line of text devoted to someoneâ € ™ s notes and grades! It was ridiculous, really. In the world of private business, all these letters just looks like alphabet soup.

The only time I saw people list degrees were in situations of professional certification. For example, if have a P. Eng. behind his name is essential for contract award, then since. Save the B.Sc., M.Sc., Ph.D., etc to your biography page on his website.

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A Boo-Boo 7.A # Â Â Â Â Â Â Cana € ™ t read the name of the company.

Oh, yes, it happens. The small firms try to get â € ~ fancy € ™ with your business card or logo design, and mixing the text, or that the name is executed in a circle so that donâ ™ € t know where the starting point. Talk About the frustration of chasing its tail.

This is your business, not an art project in grade 6! Make sure people can read your business name at a glance. youâ ™ € If you're unsure, show some friends or clients a copy of the samples of some of his ideas, and get their comments. (AI € ™ ma professional designer, and always ask me a look of eyes œfresh € â €.)

Indeed, companies would do well to hire a professional designer to create logos. But thata € ™ s another articleâ € |

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Oo B-Boo 6th # Â Â Â Â Â Â The confusion between the brand name and tag line.

Sometimes the tag line sounds like the name of the company, and vice versa. And the size, if both are equal and the prominence on the card, thereâ € ™ sa double whammy.

Easy solution: Your business name must be the biggest piece of text or graphic the card. It is striking and the main focal point of your card â € "nobody will be able to lose. Your tag line should be smaller and secondary to that. Put the tag line in italics or quotation marks, is a great way to say what they are selling.

Thata € ™ s probably plenty to digest for now. You may want to draw your own business card and take a look to see if you have any passing these oopsies Now

To know what else to watch out, be sure to read Part 2 of this article to read my final five Top 10 Business Card Boo-booa € ™ s!

About the Author

Patricia Simoneau, Creative Genius, provides creative brand image and marketing solutions to rural entrepreneurs looking for fresh ideas. Patricia works with clients in non-urban locales and makes their marketing more memorable! Sign up for her wacky and wise e-zine at www.smartypantscreative.com and receive her FREE Bonus Report, “The 5 Biggest Mistakes Small Businesses Make with Their Brand Imageâ€.

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